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BasisNeuro Whitepaper

Information in this document can not be perceived as rights to the described here prototypes, technologies, certificates (for goods, intellectual rights, benefits after the realization of Basis Neuro project). All token buyers has no guaranty to get this goods and services for free. All results of intellectual work mentioned here only for information purpose.
White Paper doesn’t consist any information directly about that products which will be available thought Basis neuro platform. All products, represented in this document can be modified, has another characteristic, they production (providing) can be canceled in further, all if this or their analogues can be not available on Basis Neuro platform.
All mentions “team”, “we”, “engineers”,” developers” means “Cayman Island’s company Basis Neuro” if there is not mentioned another name or brand.
Basis Neuro Platform means only neuro-technology platform, Basis Neuro platform doesn’t issue Basis Neuro tokens

DISCLAIMER

The version of the White Paper presented herein and on the website is not final. It is published purely for informational purposes. The full version of the White Paper will be published on the link ico.basisneuro.com in the future and may contain other information. The statements of the Basis Neuro representatives contained therein, as well as statements made in any other form regarding the benefits of participating in the project, the token value growth, the project success and other circumstances that may influence the decision to purchase tokens, are not guarantees or assurances and should not be considered and qualified as such. A person considering the possibility of acquiring tokens should not rely on this information. They should conduct an independent check of all statements and facts listed on the website, in the White Paper or in some other form. Any invitations to purchase tokens made by representatives of Basis Neuro should not be considered an offer. If the offerer sends proposals to Basis Neuro representatives relying on information provided in the White Paper, on the website or otherwise communicated, it is the decision of the offerers taken at their own risk.

Introduction

Neural technologies today and tomorrow

Right now, the world is entering the era of the fourth industrial revolution, which will be based on the creation and development of bio-cybernetic systems.

Just as analogue mechanisms were replaced by digital interfaces, devices that require manual interaction are now will be replaced as Basis Neuro team believes by neural interfaces that carry out ordinary processes through users’ mental commands as we predict.

Ready-made prototypes of neural interfaces have already been tested and are very efficient. The future development of the neural technology lies in the establishment of an entire industry based on relevant market solutions.

The market establishment is also a task that Basis Neuro has largely solved. An elaborate business model that takes into account the needs of private consumers, developers, and entire industries is an important part of the Basis Neuro project.

The goal of the neuro technology development is to simplify the achievement of the results. Neural technologies are the crown of this process, the highest stage in the evolution of human interaction with external devices as Basis Neuro team assumes. The advantage is the applicability to any aspect of human life and the possibility to introduce neural technologies into any business process.
The arrangement of direct brain interaction with external devices that does not require surgical intervention as we believe will be one of the key steps in the neural technology development.

Humans as we believe will experience a completely new way of life and thinking, which as we believe will exclude mechanical efforts and time costs of working with devices. We believe there will be new ways of interacting with reality, and new boundaries of comprehension. People with Basis Neuro gadgets as we believe will save massive amounts time and effort so they can focus on the valuable things in life.

The neural interface technology as we believe allows users to control common devices with the power of thought, literally. The neural technology seems new for ordinary users, but the level of current development and the demands of various markets make it clear that neural interfaces we think will become part of everyday life in the next few years.
There as we believe will be no keyboards, joysticks or touchpads in the future – everyone as we believe will directly control devices with only mental commands.
A new class of business models is emerging with the advent of new technologies, and as a consequence, a new market for products and services has appeared, the capacity of which is already estimated at tens of billions of dollars. Neural technologies as we believe allows businesses to create new industries in existing markets, such as neural VR, neural games, neuroprosthetics, neural control of a smart home, and many others.

Mission of Basis Neuro

The research laboratory of Basis Neuro is a pioneer in the development of non-invasive neural technologies and neural interfaces. A decade of experimental and theoretical work has resulted in dozens of publications, numerous software patents, and most importantly, working prototypes of devices with neural control.

The team of Basis Neuro sees their mission in making neural interfaces part of everyday life, simplifying their introduction and use in almost all aspects of daily activity.
The product range currently consists of the following devices:
  • USER CONTROL AND MONITORING DEVICE (IOT, SMART DEVICES)
  • NEURAL STIMULATOR
  • VR HEADSET
  • CONTROL AND MONITORING HEADSET FOR MEDICAL USE
A priority strategic task of the Basis Neuro project is to create a mass market of convenient everyday devices based on neural interfaces. Neural devices can be embedded into people's lives and find a place in many industries.
The technology is absolutely safe for users as proved thousands of experiments and our own experience. It rules out any active electromagnetic effect on humans and their brain, as well as any interference in mental processes or mind and decision-making logic. As a result, Basis Neuro interfaces can be used almost without restriction, as they require no additional diagnostics from users and developers.

The logical extension of the neural technology expansion is the creation of a single site for its development, introduction, and use. The neural platform developed by the Basis Neuro meets this demand.

The Basis Neuro neural platform is a site for service companies and developers to create products and services using neural interfaces for business, education, high-tech industries, and various services and production.
Once independent developers obtain controlling software and access to algorithms for reading brain signals, and an increasingly expanding database of decoded patterns, they as we believe will be able to create systems for health monitoring, smart device or smart home control, games and entertainment Basis Neuro project controlled by the "power of thought", and gadgets controlled by mental commands.
Over time, the Basis Neuro neural platform as we believe will unite service companies, development teams and end-user audiences into the global ecosystem and provide them with a ready database for development and competition in the market for neural products.

To ensure the most efficient use of the Basis Neuro neural platform, the project as we planned will be implemented on a blockchain basis.

To accelerate the neural platform development, the Basis Neuro team decided to launch the ICO campaign.

Concept

Description

In simple words, a neural interface is a combination of a special device and software that together enable mental control over another device that receives a signal. The neural stimulator is similar in essence, but has the opposite effect, stimulating the user’s brain activity.
Overall, we are working with several mobile headsets that organically fit into the modern technological environment and rhythm of life.

Technology of Basis Neuro Project

The goal of the Basis Neuro project is to create a neural interface capable of recording, analyzing, and interpreting brain signals in real-time mode for multiple purposes.
Since 2008, the company founders have been conducting scientific research of the brain and using data to create methods and algorithms of neural monitoring and neural management based on the electroencephalography (EEG) method.
The developments of Basis Neuro have solved the majority of the current problems existing on the market for neural technologies. The Basis Neuro specialists have created a more accurate mechanism for reading brain signals and developed a conceptually new software environment to control devices – for the accuracy and speed of non-contact interaction. New learning algorithms were developed, capable of detecting EEG patterns reproduced by humans at a high rate and using them as control commands.
Basis Neuro is creating a neural platform for the implementation of neural technological products by third-party developers based on its own technological solutions.

Tasks to solve

Neural monitoring and control technologies solve a wide range of problems, including diagnostic, rehabilitation, and auxiliary techniques aimed at the formation of new skills to control user brain activity and external devices.
The neural interface simplifies the process of control and makes it more efficient. Using a wearable headset that covers the forehead and frontal lobes of the brain and contains wireless Bluetooth transmitters, you can already mentally control your smartphone and potentially other household gadgets, send information to monitoring devices (for example, health trackers) and control vehicles (wheelchairs control was tested).
The neural interface in medicine is intended to:
  • Expand the possibilities of fully or partially immobilized patients, providing them with a new non-muscle (manual) and non-verbal control channels;
  • Solve the problem of monitoring the current psychophysiological state of patients who require constant control;
  • Achieve positive changes in patients with cognitive impairment;
  • Introduce auxiliary services and neural technologies available for people with visual and hearing disabilities, including autonomous navigation;
  • Introduce new tools for analyzing the efficiency of the psychotherapy work of psychologists.
Neural stimulators help increase concentration and attention, improve mental ability in case of fatigue, restore nervous system activity of body parts after injuries or strokes, and restore the sleep-wake balance.
The value of the neural product for the end user is the ability to control external devices with the power of thought and without physical efforts, as well as the ability of services to adapt to the psycho-emotional state of a person.
The value for manufacturers is the ability to offer a new level of service and new products, switching from the technological race of devices to developing technologies that interact with the brain and create a reality that adapts to a particular person.

Urgency

The mass introduction of neural interaction technologies we believe will significantly change our familiar world. Modern neural interfaces often look incomplete or have limited functionality, but the developments of the Basis Neuro lab have solved many of the existing problems, which already as we believe allows us to shape the mass market for neural products.
The market of neural technologies is one of the most dynamically developing markets in the world right now. In particular, neural interface technologies are the most widely tested, and their potential for development in the field of neural communication seems we think quite impressive. The search for new approaches to solving the neural control problems, based on the technologies of artificial neural networks and artificial intelligence, is very promising. Such approaches as we believe will ensure the development of fundamentally new technical means that significantly and qualitatively expand the capabilities of both healthy people and people with disabilities.
There is an exponential increase in the number of studies demonstrating that neural interfaces can ensure communication and control of the outer world for both completely healthy people and those with severe impairments in motor activity. However, despite the considerable success in the creation of such systems, they must be taken out of scientific labs and brought to the end-user environment.
Even now, therapeutic tools have been developed based on neural technologies and designed to restore cognitive functions after brain injury, to work with children who have attention deficit disorder, hyperactivity and autism, and to conduct behavioral therapy.
In the meantime, non-invasive approaches are being developed to train users in the brain-computer systems. The idea that a person can control not only their mental state but also external objects through changing their own brain activity has become the corresponding substantiation of the neural communication method.
The safety of these neural technologies for the brain and human health in general expands the range of their possible applications to education, entertainment, and other industries, and therefore the commercialization of this area of innovation.

Advantages

The products currently existing in the market do not allow users to fully control devices due to the extremely limited number of possible commands (1-2). This prevents the neural interface from becoming a truly massively integrated product.
The serious drawbacks of existing neural interfaces are both low quality (or complete lack) of mental command recognition and an insufficient database of decoded commands, which results in inconsistent quality of execution of these commands on the end devices.

The Basis Neuro technology solves this problem by as we believe allows us to expand and improve the list of commands for free control over almost any devices.

For many years, market players have not designed user-friendly packaged solutions with an acceptable cost. The equipment of our competitors is often cumbersome, difficult to control, and come with a narrow range of tasks to be solved. Some solutions require surgical intervention, which is absolutely unacceptable in the context of creating mass user devices.

The headsets developed by Basis Neuro are convenient for daily use. Besides, there are growing opportunities for integrating neural devices into ordinary devices (for example, VR glasses, or smart clothes).

The analysis revealed that a price range of $700-1,000 meets the demands of a as we assume potential audience of consumers with current purchasing power and general perception of the market for high-tech devices.

The current products are not designed to solve the basic problems of household use, and the situation resembles the smartphone market before Apple’s arrival:
  • no convenient interface for control exists
  • no attractive product packaging exists
  • no service for the audience is developed
  • the market is neither established nor focused
  • no product exists that would be understandable as a solution to the "problem" of the target audience
All the above challenges are embedded in the basic concept of Basis Neuro project development as key areas that require careful consideration.

State of the market

While the market is in its infancy and no fierce competition exists, there is an excellent and obvious opportunity for us to occupy our niche and gain a confident foothold in it.

The key problem of the market we believe is the lack of solutions for the full-fledged use of neural interfaces.

The prospects for market development are huge. A neural interface is not just a gadget. It is a new principle of device control. In fact, it is the last point in the evolution of interaction technologies that as we believe will replace the touchpad and voice control.
The size of the new segments of the neural technology market is estimated at $100 bn by 2020, and the exponential growth after 2025 is expected to reach $1.8 tn by 2035 (according to RVC).
Neural technologies are applicable in a wide range of areas:
  • Medicine
  • Games and VR
  • Smart home and IoT
  • Education
  • Neuromarketing and behavioral economics
  • Systems of monitoring the psychophysical state

Technological segments

Neural interfaces include three categories: control technologies, monitoring technologies, and stimulation technologies.

CONTROL TECHNOLOGIES

This technological segment includes the technology of reading and interpreting mental commands and converting them into digital signals to control various equipment and devices. First of all, this category includes integration of neural interfaces into the gaming industry and VR, smart home and Internet of Things, as well as medical and educational fields. The total potencial as we assume of these markets for the next 5 years is estimated at $800-900 bn.

MONITORING TECHNOLOGIES

Neural monitoring tracks brain responses to events or information. It can be used to assess the perception of advertising by a user, for example, or to control the psychophysiological state in dangerous occupations. The monitoring technologies are currently developing towards neuromarketing, which is gradually becoming more affordable and understandable for trading entities.
The market for neuromarketing services is currently estimated at $30 bn, but the prospects for the market development are huge, because neuromarketing explores the true mechanisms of consumer behavior and ultimately helps business to reduce advertising costs and boost sales.

STIMULATION TECHNOLOGIES

Neural interface technologies also include neural stimulation – unique methods of safe stimulation of the brain and its activity. Processing large amounts of information leads to brain fatigue and ever-increasing stress, which can adversely affect memory and the overall efficiency of mental processes. Neural technologies allow users to safely tone up "tired" brain fields and return to them to a normal mode of operation.
Given the purchasing power and interest in high-tech devices, particularly in the context of improving personal performance, the market of stimulation is able to cover a large part of the population in developed countries: the US, the EU, Japan, and part of the Arab monarchies. They account for hundreds of millions of potencial byers as we assume buyers in total. The positions of medical institutions and corporations that implement performance improvement programs and take care of personnel are strong as well. At the estimated price of the device in the range of $700-1,000, annual turnover will break the $100 bn mark in the next few years.
All three categories of neural interfaces are ready for use, both separately and in combination with each other, at the current level of neural technology development. The only objective barrier can be the inaccessibility of "packaged solutions" that the business could use like standard operating systems, application software, printers and gadgets.

Target audience

Basis Neuro customers can be divided into two broad categories:
1. END CONSUMERS
  • Buyers of neural interfaces and neural stimulators;
  • People using the neural interface in everyday life for their own amusement and easier device control (for smart home, games, mobile gadgets, entertainment, sleep control);
  • Students (monitoring + stimulator);
  • Athletes (to monitor psychophysical state, to better prepare for competitions);
  • People with disabilities; people who need rehabilitation after a stroke or prosthesis (prosthesis + neural interface).
  • Systems of monitoring the psychophysical state
2. INDUSTRIAL CUSTOMERS
  • Neural monitoring of consumer behavior;
  • Monitoring of personnel, the state of employees in risky/dangerous positions: traffic control officers, pilots, military officers, etc.;
  • Optimization of technological and business processes through control with a neural interface.

Product*

*Token’s byers have no rights to claim data or similar products for free and also don’t get rights to relevant technologies and other results of intellectual activity, used for creation represented products

Developments and prototypes

User device for control and monitoring (IoT, smart devices)
The key product of the company is a headset for control and monitoring based on neural technologies.
The device is used for mental control over the surrounding equipment and gadgets (devices, appliances, smart home, car and vehicles, etc.), as well as for reading the user’s state and configuring devices and interfaces in accordance with the user’s state of health and behavior.
The headset is designed as a lightweight, discreet band worn like a headset or glasses and is equipped with a Bluetooth-based read and transmit module.
Combined with unique software, the headset is a highly efficient neural interface capable of accurately reading brain signals, interpreting them, and instantly transmitting them to connected devices.
The neural interface encodes the readable brain signals in such a way that they correspond to standards used on paired (compatible) devices. This avoids any additional tuning of the connected equipment – the neural interface is already able to "find a common language with it".
The headset is delivered ready-to-use and requires no complex training due to the recognized brain signal patterns it is built on.
Neural stimulator
With few exceptions, the neural stimulator repeats the design features of the neural control interface and is intended for everyday use to feel healthy.
The headsets are designed with due regard to modern trends in the design of wearable devices for permanent use.
Distinct from the neural interface whose function is control and monitoring of external devices, the neural stimulator has an effect on the wearer’s brain using safe, low-voltage current. Many years of tests confirm the safety of this stimulation technology. Side effects and overdoses are absent, while a powerful healing effect is present: both for people who do not experience significant problems and use the device solely to keep sharp and achieve high cognitive performance, and for people with severe deviations and damage to the brain structures (please see "RESULTS OF THE RESEARCH" for details).
VR headset
The company provides a separate, unique VR headset for the educational and gaming industry, as well as for any industry that may be interested in products based on virtual reality technology.
When combined with neural technologies, VR shows impressive results and provides the widest range of absolutely new capabilities: use in individual and multiuser games with a non-linear storyline that changes depending on real-time analysis of a user’s condition; control of gameplay by mental commands; solution of the "seasickness" problem in VR through the precise adjustment of the "reality" to the user.
Aside from its own production, Basis Neuro as we are planning will offer deep integration to numerous partners. Producers of VR/AR solutions and developers of games and software are already interested in embedding this mental control technology in their products.
For example, the company launched a strategic partnership with the UnicornGo project in February 2018. It is a cryptocollection game featuring advanced genetics, elements of full-scale gameplay, and the use of augmented reality. Thanks to the embedded Basis Neuro algorithms, players as we are planning will be able to not only to immerse themselves in the virtual world but also mentally interact with it and even create avatars of unicorn characters and control them with the power of thought. Through the recognition of the player's mental state, he or she as we are planning will be offered relevant artifacts and game plots, and the character's behavior as we are planning will be adjusted to the player’s mood.
Distinct from the neural interface whose function is control and monitoring of external devices, the neural stimulator has an effect on the wearer’s brain using safe, low-voltage current. Many years of tests confirm the safety of this stimulation technology. Side effects and overdoses are absent, while a powerful healing effect is present: both for people who do not experience significant problems and use the device solely to keep sharp and achieve high cognitive performance, and for people with severe deviations and damage to the brain structures (please see "RESULTS OF THE RESEARCH" for details).
On the 28th of February on this planet, in this solar system, there will be a new world — the world of unicorns. The game UnicornGo is able to radically change our perception of reality.
Control and monitoring headset for medical use
Medical use requires an accurate and precise approach for solving complex problems related to ensuring the body’s functionality and making life worth living.
The lab has already tested a rehabilitation prototype of a headset to control a wheelchair for disabled people. On an industry-wide scale, this means large-scale introduction of control and monitoring devices for prosthetics in the most inexpensive categories that were previously unaffordable for widespread use.
Neural Basis Neuro platform (under development)
In the nearest future Basis Neuro as we are planning will be able to provide a high-tech neural platform for the market that unites developers and consumers of all levels.
An online marketplace is under development, where a multi-tier system of storage facilities, accesses, and channels for the product and technology exchange between members as we are planning will be implemented.
Moreover, the neural Basis Neuro platform as we believe will serve as a starting point for launching a legitimate business in the field of neural technology for a large number of developers. As neural Basis Neuro platform members, they as we are planning will gain access to an impressive array of data, hardware and expert support, as well as the ability to design, package and offer the market the best solution in their niche.
For corporate and individual customers, the neural Basis Neuro platform acts as a marketplace that offers a wide range of relevant and high-quality products and services from the best representatives in the industry. Moreover, there are plans to arrange a personal space for consumers to store and process data related to the neural interfaces they use.

Technology

Unique developments and inventions

ALGORITHMS

THE FOLLOWING HAS BEEN DEVELOPED AND CREATED IN THE LAB:
The short-term forecasting task of practical importance has been solved on the basis of the research.
The novelty of the Basis Neuro project lies in the use of a patented, original method of the event-driven analysis of the human electroencephalogram (EEG) that is implemented on the basis of neural network algorithms that ensure recognition of random mental commands in real-time.
The team of the Basis Neuro project has developed and successfully applied the procedures of spatial (multidimensional) filtering of the EEG signals with the purpose of improving the signal-to-noise ratio and informative nature of EEG patterns. New methods of interpreting brain signals and a method of automated recognition of mental commands are being created thanks to self-learning algorithms implemented through self-arranging, artificial neural networks, which ensures the organization of a customized set of user's mental commands in the interface. The method is based on building an autoregressive neural network model for predicting the EEG signal within a short time interval.
This method allows for Basis Neuro b2b future partners the development of new interactive mobile apps based on VR/AR, and the manipulation of the control objects through the neural interface and the random mental commands that represent motor imagery.
As such, the developed method of classification lies in the ability of a neural interface to learn quickly and efficiently on small volumes of data, and to learn in real-time mode. The system consists of three cooperating neural networks and has a new feature for self-learning signal recognition methods – the automatic compilation of learning sets. The architecture of neural networks is also original due to the ability to learn more of the "new" without losing the "old" knowledge.
Besides, the novelty of the proposed model lies in the developed way of learning though moving data with a constant dynamic retraining for new contexts.
Eventually, the new architecture of the neural interface as we believe will be able to significantly reduce time and simplify the process of a person’s "familiarization" with the neural interface, minimizing time and optimizing the process of the device calibration to a specific user and training them to interact with each other, which is the key to the successful emergence of consumer neural services and products.
The core of the software is a patented algorithm for analyzing brain signals in real time, which works very quickly and reliably through the use of a committee of neural networks capable of autonomous learning and adaptive tuning.
The Basis Neuro developments include certificates and patents of the development team in the field of human-computer neural interfaces. One of them is a method for planning the actions of a multipurpose autonomous robot that interacts with a human using body language and recognizes images in real-time mode, predicting the behavior of the object within sight (the RFBR carried out project MOL_A_2012 No 12-01-31266). A method for transmitting brain signals to a computer was also developed, which enables non-verbal communication (draft FTP No 02.512.11.2196).
New neural network methods for the classification of human mental commands in the multi-channel electroencephalogram signal have been developed for the brain-computer interface (certificates for software No 2011612814 and No. 2013619351). The mental commands were based on imaginary movements of hands, feet and tongue.
The specificity of EEG signals was studied experimentally in real and mental performance of movements with hands, feet and tongue. It was demonstrated that such specific EEG patterns associated with the performance of mental movements can be detected in real-time mode as fast as 500 ms. The possibility of using the spectral properties of the human EEG and EEG patterns associated with the mental pronunciation of words as spectral commands was explored within the issue of building the brain-computer interface. A program interface for visual backlink of the results of mental commands was developed (software certificate No 2013619430), and the issue of human ability to learn to control spectral properties of one's own brain activity was explored to study the spectral properties of the EEG.
The neural network algorithms and methods for recognizing and classifying four mental motor commands to control mobile devices in real time have been developed. Their novelty lies in using a patented, original neural network method for event-driven analysis of electrograms that enables identification of multidimensional patterns of the spontaneous human electroencephalogram (EEG) in real-time mode and changes in the current brain functional state.
Algorithms for recognizing mental commands to control a wheelchair for disabled people and a tablet in the screen interface are being tested.

HARDWARE SYSTEM

THE FOLLOWING HAS BEEN DEVELOPED AND CREATED IN THE LAB:
Hardware for the neural interface was created using the technology of multilayer industrial printing of the boards of the human brain biopotentials amplifier. Modern electronic components were used that allowed to miniaturize the device and embed it in a portable, mobile headset.
Software for the neural interface was synchronized with a wheelchair with electric drive and with mobile devices (smartphones, tablets) via a wireless communication channel (Bluetooth).
Four non-invasive EEG electrodes, of which two are frontal and two are occipital, provide reliable recording of brain signals, including unrestrained behavior.
Prototype of the neural interface was created, including a biopotential amplifier and a microprocessor.
The developed neural interface provides for the pairing of the electrical activity of the human brain with electronic devices. The technology for translating the control commands to external devices includes:
  • original algorithms for selecting target space-time patterns from the brain background activity;
  • methods for recording and classifying arbitrary mental commands (hands, feet and language) based on the original neural network;
  • protocols for wireless transmission of commands to execution units.

Confirmation of efficiency

BACKGROUND OF RESEARCH
The scientific lab of Basis Neuro has been working on neural interfaces since 2007. The first prototype of the neural interface was created in 2009, and a method of mental control of a smartphone and a tablet was created and successfully tested in 2016.
2007
  • Start of fundamental research on creating the methods for pairing signals from the brains of healthy and sick persons with a computer to provide non-verbal communication.
  • Creating and testing a neural network method for analyzing and interpreting EEG signals for brain-computer systems. Development of the neural interface prototype.
2008-2009
  • Research and comparative analysis of electrographic patterns and mechanisms of forming the voluntary motor and mental activity. Obtaining a patent.
2010-2011
  • Creating a committee of neural networks for the classification of the electroencephalogram of mental movements for the brain-computer interface. Certificate of the software state registration.
2012-2014
  • Studying the influence of individual typological features on the efficiency of self-regulation using the biological backlink in accordance with the EEG parameters.
  • Experimental testing of the developed neural network methods of the EEG analysis for wheelchair control by disabled people.
2014-2016
  • Research and simulation of neural and psychophysiological mechanisms of the brain functional state, active perception and hierarchy of cognitive processes that ensure adaptive behavior.
  • Development and testing of the visual backlink interface based on the spectral properties of the EEG of mental commands to control the screen interface. Certificate of the software state registration.
2016
  • Development of the hardware and software system of the neural interface (mobile biopotentials amplifier) to control mobile devices (smartphone, tablet). Certificate of the software state registration.
2017
  • Development of the software and hardware systems for the use of a neural interface in the virtual reality and for the wheelchair control.
  • Research of the formation mechanisms of multistable states of the brain activity, sensory perception and cognitive processes in order to develop efficient neural technologies of control, communication and management.
2018-2019
Projected R&D:
  • Industrial design of a neural interface prototype operating on a full scale;
  • Smart headphones;
  • Sleep monitoring and control systems;
  • Proper neural control systems for VR.
The Basis Neuro solutions are built on a longstanding background of research, design and prototyping of neural interfaces, which allowed for the adaptation of the neural technology for mass commercial use by 2018. Basis Neuro has made a unique evolutionary path from the research lab to a public service neural Basis Neuro platform for business development based on neural technologies.

RESULTS OF THE RESEARCH

Neural technologies can recognize brain signals for further processing and open opportunities to improve and correct brain functions. The first developments in the field of neural technology appeared dozens of years ago. This field of science has developed and reached maturity in the last 20 years, and the neural technology has made its way from the state of scientific experiment to the readiness for reliable use.
The emergence of brain imaging, which allowed scientists to observe the brain operation directly during the experiments, to recognize and decode its signals, was the key event.
One of the central directions of modern research and development is associated with the creation of so-called brain-computer interface (BCI), which allows a person to control external devices using randomly generated brain activity patterns. This allows to everyone the control of devices either consciously, by forming certain mental commands, or unconsciously, when devices and gadgets adapt their operation to reading the user’s emotions, state and mood.
There is an exponential increase in the number of studies demonstrating that neural interfaces can ensure communication and control of the outer world for both completely healthy people and those with severe impairments in motor activity. However, despite the considerable success in the creation of such systems, they must be taken out of scientific labs and brought to the end-user environment.
Already now, therapeutic tools have been developed based on neural technologies and designed to restore cognitive functions after brain injury, to work with children who have attention deficit disorder, hyperactivity and autism, and to conduct behavioral therapy.
In the meantime, non-invasive approaches are being developed to train users of the brain-computer systems. The idea that a person can control not only their mental state but also external objects by changing their own brain activity became a corresponding substantiation of the neural communication method.
The safety of these neural technologies for the brain and human health in general allows to everyone for the expansion the range of their possible applications to educational, entertainment and other industries, and therefore to commercialize this area of innovation.
The method of non-invasive transcranial brain stimulation has been known and used in medicine for some time.
Clinical practice has extensively studied the effects of direct current stimulation for the treatment of depression, Alzheimer's and Parkinson's disease, epilepsy, schizophrenia, paresis and paralysis, and chronic pain of various etiologies, including headaches and limb pains. It is known that this method is efficient in the treatment of addictive behavior, reducing addiction abuse (smoking, alcoholism).
For non-medical use, the method of transcranial direct current stimulation is used to improve cognitive abilities and increase the efficiency of exercise (neuropriming).
It is proven that TDCS improves memory and concentration and changes the level of selective attention. This accelerates the study of languages and promotes creativity.
Stimulation of the motor cortex before exercise improves motor tests, muscle strength and endurance. Additional activation of motor zones by direct current intensifies the involvement of a larger number of muscle fibers by "bombarding" them with impulses through the motor nerve tracts.
The effect of transcranial direct current stimulation is revealed in the ability to modulate the excitability of the cerebral cortex, i.e. to excite or inhibit the activity of certain brain structures, depending on their specialization.

PERSONAL SAFETY

The neural technology is absolutely safe for users. It rules out any active electromagnetic effect on humans and their brain, as well as any interference in mental processes, or mind and decision-making logic.
The computer models of the dependability of the procedure for acceptable current loads and other parameters indicate that brain damage in animals can theoretically be caused by direct current stimulation (DCS) at predicted current densities (6.3-13 A/m2). However, the currents used in our devices are substantially lower. No severe side effects are observed with such values.

POSITIVE EFFECTS ON SLEEP

A number of studies revealed that direct current stimulation during sleep optimizes memory consolidation. Our practice of the stimulator use noted a distinctive sedative effect by the end of the working day, observed in almost all users. Such an effect can be reasonably explained by the fact that the intensification of cognitive or motor activity after stimulation may significantly exhaust the neurally mediated brain systems – resources that the brain largely restores during sleep. There is a trend to restore the normal cycle of sleep phases and the depth of the slow phase, and to improve the quality of the latter. Data collection is still ongoing.

MINOR SIDE EFFECTS

The side effects of typical stimulation, for the current level and experimental protocol techniques are mild and short-term. Side effects included itching (39.3%), tingling (22.2%), headache (14.8%), burning (8.7%) and discomfort (10.4%). However, despite these side effects being easily tolerated, further systematization and evaluation of the intensity and frequency of the occurrence of potential deferred side effects, even though they are very weak or not observable, are being carried out.

HOW WAS THE DEVICE TESTED? WHAT EXPERIMENTS HAVE BEEN DONE?

The TDSC technique (Google it!) has existed for a while now, and a sufficient amount of experimental data has been accumulated to prove its efficiency. As for the device itself, active testing is already underway.
The direct current stimulation courses have been tested on a patient who suffered an extensive stroke of the left hemisphere more than 15 years ago. Before the stimulation the patient still suffered from paresis (incomplete paralysis) of the right arm and leg, ambulation disorder, dysphasia, and left eyelid droop. After the course of motor zones stimulation (M1), ambulation improved, hypertension of the muscles of the right arm decreased and elbow extension became possible. Motor tests (tapping, track) and alertness improved. Stimulation of another patient after a stroke led to significant improvement in muscle tone and ambulation recovery.
The background EEG was recorded in healthy patients as well, and an improvement in cognitive function was revealed. Moreover, there have been significant changes towards the improvement of sensorimotor tests, though they can also be explained by the learning process.

EFFICIENCY IN TRAINING

A large volume of experimental data reveals that active stimulation (in comparison with placebo and control groups without stimulation) in most cases promotes acquiring new skills and facilitates training of memory and attention, in particular after a stroke.

Market Opportunities

Segments and volumes

The capacity of the market for neural interface use is similar to the capacity of any wireless technology that is widely used now and facilitates communication between people and the outside world.
At the same time, due to the specifics and built-in capabilities, neural interfaces are able to offer a new degree of freedom of use in the user interface and to expand the model of human interaction with the outside world.

Medicine

According to the WHO, there are about 190 mln people in the world with a significant degree of limitation in various areas of life – primarily limited mobility. Even more people are limited in using all their sense organs (sight, hearing), which prevents them from enjoying the achievements of modern technologies, gadgets and services in full and also limits their communication.
Neural interfaces can improve the living standards of millions of people, because they can be integrated into a wheelchair, prosthetic devices, or life support devices. They also enable one to control certain devices without using voice or good eyesight. Besides, apps can be developed to adapt the neural interface to the rehabilitation of patients after a stroke. According to the World Health Organization regarding strokes, 15 mln people suffer them every year.
Neural technologies facilitate and accelerate the rehabilitation process and can significantly reduce mortality from this disease if they are widely introduced.

Use of neural interfaces in medicine:

  • to speed up the rehabilitation of patients after a stroke due to the use of neural control and VR technologies;
  • to expand the capabilities of fully or partially immobilized patients;
  • to solve the problem of monitoring the condition of patients who require constant care and control;
  • to improve positive changes in patients with cognitive impairment;
  • to make many services and technologies affordable to people with visual and hearing impairments;
  • to supplement the work of psychologists and psychotherapists with an understanding of what a patient really feels and experiences.
According to our estimates, the market for neural apps and devices for medicine will reach $50.5 bln within 5 years.

Games and VR

In a modern post-industrial society, where the technologies of robotics, machine learning and artificial intelligence gradually take on mechanical work, the entertainment industry in its broad sense becomes one of the core drivers of the development of modern technologies and business.
Neural interfaces have already started playing the role of the new "joystick", which does not require motor and physical efforts. All it takes is thinking about the command to the computer!
The AR/VR industry will develop even more rapidly than the market of the main gaming industry as a whole in the coming years, due to the educational and professional use of technology. These technologies become smaller, smarter and more convenient.
According to the forecasts of the IDC research company, the VR market will grow from $12 bln to $215 bln by 2021.
Worldwide Spending on Augmented and Virtual Reality Expected to Double or More Every Year Through 2021, According to IDC

The use of neural interfaces in gaming:

  • individual and multiplayer games with a non-linear storyline. The storyline is changed based on the analysis of the user's state in real-time mode;
  • new virtual reality: neural commands are used for control;
  • solving the problem of "seasickness" in VR thanks to the precise adjustment of the "reality" to the user;
  • expansion of the gaming industry for people with disabilities.

Smart home and IOT

The "smart home" technologies have been around for a while now, but at this very moment they are rapidly developing throughout the world and becoming widely affordable both in use and in production due to their affordability. Software from various manufacturers for smart home system control can now be created based on neural interfaces. According to forecasts, the market will reach $58 bln by 2020.
Smart Home

Neural interfaces for a smart home as we believe allows to everyone to:

  • - turn the lights, water and household appliances on and off using mental commands;
  • - reduce the response time of a smart home and household appliances;
  • - set parametric tasks for household and home appliances, media centers and other modern devices;
  • - a smart home system can respond to the owner's state and create the most comfortable conditions for them by monitoring their psychophysiological state in real-time mode and transmitting data to smart home systems.

Education

The process of education is another area of potencial as we assume use of neural technologies in action. The combination of virtual and augmented reality technologies and trends in distance learning opens almost unlimited creative opportunities. According to Research and Markets, the volume of the educational services market will exceed $586 bln by 2021.
Smart Education and Learning Market worth 586.04 Billion USD by 2021
Monitoring and neural stimulation technologies can be introduced into education to improve its quality. Monitoring in education is necessary for the individual determination of the time phases most suitable for acquiring information. Educational services can rely on the speed of thought of a particular person and their individual features of information assimilation. A teacher will be able to customize their work if they understand that some student has not digested the lesson and needs support.
The Basis Neuro neural platform will as we believe allow developers from the education sector to create products and services that adapt the neural interface to the needs of universities, schools and private companies engaged in education.

The use of neural interfaces in education includes:

  • monitoring the student’s state in order to determine the efficiency of training.
  • neural stimulation to improve the quality of cognitive processes.
  • neural control of the gadgets or the environment (smartphone, educational programs on VR).

Neuromarketing and behavioral economics

Neuromarketing is a new area of research on the consumer response to a particular product. It can be implemented either within the framework of specially arranged studies and in a real-life mode, when a person uses particular products and services or studies media content. Realizing their responses, neural interfaces provide invaluable feedback and can debug existing opportunities and services and offer people absolutely new ones.
Many major retailers realize the efficiency of neuromarketing and want to introduce this technology into the processes of increasing sales efficiency.
Today, the market of neuromarketing research has already been established and keeps growing at a pace of 18% per year. According to Research and Markets, the market volume will exceed $50 mln by 2021. While this is an estimate if they do not know your desires, the potencial as we assume is huge when the system knows what you would like to eat better than you.
Neuromarketing Technologies: Global Markets
The market growth and development is stagnated due to the drawbacks of modern solutions and the lack of special software.

Neural technologies as we believe allows to a marketing business to:

  • narrow the promotion and special offer targeting, taking into account the person's response to a particular offer;
  • stimulate consumption for the current mood/state;
  • save 100% of the customized settings for each client.

Systems of monitoring the psychophysical state for corporations: a new market

The technical solutions of Basis Neuro as we believe will help developers shape a new market for monitoring the psychophysical state of a human. Today there is a need for systems that as we believe will allows to a corporations the monitoring of the psychological and emotional state of specialists in dangerous occupations, the performance of one employee or a group, or the state of people with depressive disorders or activated mental disorders.
The monitoring systems can be used by air traffic controllers, drivers, pilots, military officers and doctors – i.e., representatives of professions that are associated with risk and danger and require maximum concentration. The creation of monitoring systems requires a neural interface and adapted software that allows to a business companies the diagnosis of a person's state in real-time mode and, if necessary, anticipate undesirable consequences.
The capacity of this market is huge. According to the specialists of the company, the number of people with dangerous (critically responsible) professions on a global scale exceeds 200 mln people (this includes military and police officers, rescuers, medical workers, traffic officers, and pilots – about 3% of the employable population). Over the next decade, the market may reach the $50 bln mark.

The potencial as we assume offer looks like this:

  • assessment of the psychoemotional state of employees;
  • "break area" for employees using stimulators.
The advantages of neural technologies and neural gadgets include their universality and applicability in virtually any market or processes that as we believe will allow developers to enter new emerging markets. As mentioned above, the only objective barrier can be the lack of "packaged neural interface solutions" that a business could use without the need to arrange its own high-tech development.

Clients of Basis Neuro project

Basis Neuro's neural interfaces cover 70% of the population on the global market scale, because they solve the "problems" of the audience at a level where other products find it difficult to compete.
The primary focus is on the US and EU market due to the consumer mentality, as well as on Arab countries with high purchasing power. The product as we believe will encounter obstacles in the markets of the East such as a consumer phobia, difficulties in patenting and compliance with patent rights. The capacity of purchasing power is 100% at a price of $700-1,000, which is a balanced estimate, adequate to the market, both in the segment of personal devices with comparable cost and in the segment of medical hardware systems, including, in particular, neural rehabilitation systems priced at $25,000.

Individual users

BUSINESS – AGE 25-40
Professions:
  • Top managers
  • Programmers/employees of startups in Silicon Valley
  • Analysts at companies and on Wall Street
  • Lawyers of large corporations
Suggestions for the product:
  • - simple clean design and muted colors (gray, black, deep blue);
  • - compatibility with a dynamic lifestyle in terms of usage and charge
  • - price does not matter much, they are ready to test the product’s efficiency. A high degree of willingness to buy as a "toy" even if it does not work.
STUDENTS/SCIENTISTS – AGE 20-25
High interest in the entire product range, including the VR headset.
Use:
  • research, searching for new solutions;
  • exams and interim reports.
Suggestions for the product:
  • "Hi-Tech design" – rather cheap materials, but that look like comics and anime;
  • convenient use for work/on the road, easy care;
  • price is of great importance for most budget-funded universities (except the Ivy League and MBA programs), but they are ready to acquire it as part of the style.
«SPORTS”, “DEPRESSION” AND “MISTICS” – MEN AND WOMEN AGED 30-55
Desire to reduce efforts and time spent on daily routine, gain time, freedom of action and energy.
Use:
Suggestions for the product:
  • no particular suggestions. This audience is ready to come up with additional opportunities;
  • price is of average importance, depending on feedback and the motivation to buy.

Corporate customers

Corporate customers are an important part of the Basis Neuro business. Many companies and institutional customers are interested in using neural technologies.
Let us name just a few as we assume potencial customers:
  • industrial enterprises;
  • trading companies;
  • service companies;
  • educational institutions;
  • military industrial establishments;
  • government agencies.
Each of these customers may need any product produced by the company, and even for large-scale, neural Basis Neuro platform-based integration projects.
In this case, it as we believe will all depend entirely on the capability of our facilities to provide the required volume of products and services in accordance with the customer’s request.

Competitors

The modern market of neural interfaces is represented by several companies that have a serial production of devices for the "mass" consumer.
However, most of these devices have limited functions and a number of drawbacks that do not allow neural interfaces to become a truly mass product.
The main drawback of existing neural interfaces is the low quality recognition of mental commands, insufficient databases of decoded commands and, therefore, irregular quality execution of these commands on end devices. This is associated with the fact that different people formulate their mental commands differently, and therefore an efficient neural interface must rely on a constantly developed and regularly verified and calibrated database of decoded mental patterns.
Due to the market "immaturity", and the general issues of the industrial design of neural interfaces, the convenience of their use and overall appearance often leave much to be desired.

Key players

NEUROSKY
Information: A company operating on the world market of neural technologies since 2004. It develops and implements a mobile headset with the function of a neural assistant, providing biometric data and personalized health indicators to a wide range of users. Drawbacks: The device has modest (relative to Basis Neuro) capabilities in recording brain activity (1 electrode instead of 3-4), and the quality of monitoring (control of the psychophysiological state) is therefore also of low quality.
EMOTIV
Information: The company was founded in 2011 and positions itself in the field of bioinformatics and human brain research using the electroencephalography (EEG) method. The mission of the company is to enable people to understand their own brains and accelerate brain research around the world. Advantages: EMOTIV develops and implements mobile headsets with the function of a neural assistant and neural control for research purposes. It has an affordable monitoring of brain activity for most users. Drawbacks: The company has absolutely no ready-made solutions for everyday use of the neural control function.
MUSE
Information: Interaxon launched its first product in 2014. Muse is a tool for brain fitness and cardiac activity monitoring. It develops and implements a mobile headset with the consumer-grade function of a neural assistant, and for relaxation and anti-stress for a wide range of consumers. Drawbacks: Mental control solutions are not implemented.
ANT NEURO
Information: ANT Neuro was set up in 1997 as a spin-off of the University of Twente, the Netherlands. The company was originally engaged in development of software for advanced source analysis (ASA) of EEG and MEG data. Advantages: The core business has focused on complete solutions for the recording and analysis of neurophysiological signals in neurological, psychological, physiological studies and related clinical use over the past few years. The company produces equipment (brain biopotentials amplifiers) for neural research. ANT Neuro products are used in many world-famous labs. Drawbacks: There are no ready-made solutions for private use outside the lab.
BLACKROCK MICROSYSTEMS
Information: Blackrock Microsystems is a legacy of high-tech innovation developed by Bionic Technologies, a spin-off of the University of Utah in 1997. Advantages: The mission of the company is to lead the market of implantable microsystems by meeting the current and future needs of the world community in neurobiological research. The company develops invasive stationary systems for monitoring brain activity of humans and animals, including for neurosurgical operations. Blackrock Microsystems equipment is used for research in DARPA projects. Drawbacks: The drawback of the technology is the need for surgical intervention to put sensors directly into the human brain.
MINDMAZE SA
Information: MindMaze is a computational neural platform that records and analyzes brain activity. The company develops non-invasive stationary systems for monitoring human brain activity and virtual reality helmets. The developers claim that innovative solutions for healthcare and gaming will soon be ready to transform these industries dramatically. Drawbacks: There are no solutions for mental control of devices.
NEUROWEAR
Information: The project team is located in Tokyo and is focused on creating the "communication in the near future" methods. The company borrows the technology for developing prototypes of new products and services based on biological signals, such as brain waves and heartbeats. Drawbacks: Neural headsets for entertainment are based on sensors and NeuroSky technology.
OPENBCI
Information: An open neural platform for researchers, engineers, artists, scientists, designers and developers in general. The mission of the project is to use the electrical signals of the human brain and body to further understand their functioning and expand one’s capabilities. The company develops mobile brain biopotentials amplifiers. The cost is $800 (frame) + $200-500-950 (amplifier) + $20 (batteries) + $150 (Wi-Fi communication module). Drawbacks: It is not a consumer-grade device.
PERSONAL NEURO DEVICES
Information: The company has been engaged in the development of portable all-purpose neural interfaces since 2010. They are positioned in the field of healthcare, military development and communication. Elon Musk and Facebook are working on the device commercialization and are ready to enter the market with a little delay. The purpose of neural headsets is to monitor recovery and rehabilitation after brain concussions. The company entered the Kickstarter neural platform to raise funds for product development; pre-order is available. Drawbacks: There is no working prototype.
NEURAL IMPULSE ACTUATO
Information: The company was engaged in the development of a prototype of a portable neural interface based on the proper technology. The functions of a neural assistant and neural control were announced. Drawbacks: All developments have ceased.
BRAIN LINK
Information: The company has been engaged in the development of portable consumer-grade neural interfaces for a wide range of users on the basis of NeuroSky technology and hardware since 2014. The software for brain training in areas that cover education, health and the entertainment industry is under development. The devices are sold in North America, Europe and the US, Japan, South Korea and mainland China. Drawbacks: No solutions for neural control are available.
FOCUS BAND
Information: The company's founders have been developing a non-invasive neural interface with a function of a neural assistant to control the brain state based on monitoring since 2009. The mission of the company is to create a FocusBand education system that can significantly reduce human stress and teach them methods of deep relaxation. The product is a consumer-grade neural interface. Drawbacks: No solutions for mental control of devices are available.
BASIS NEURO
Information: Universal learning algorithms for recognizing and decoding brain signals, which allows to everyone the control of external devices in real-time mode have been developed. The proper mobile headset for the recording and analysis of brain signals has been created and tested, and an expandable database of decoded images and brain signals suitable for multi-user access has also been created to as we believe allow external partners to use it for their own developments.
The company founders have been conducting scientific research of the brain and creating methods and algorithms of neural monitoring and neural control based on the electroencephalography (EEG) method since 2008. The mobile headset of the neural interface includes 7 sensors – 4 active and 3 peripheral. The price is ~ $700.
ADVANTAGES: BASIS NEURO DEVELOPMENTS SOLVE MOST OF THE PROBLEMS EXISTING IN THE MARKET FOR NEURAL TECHNOLOGIES. BASIS NEURO SPECIALISTS CREATED A MORE ACCURATE MECHANISM FOR READING BRAIN SIGNALS AND DEVELOPED A CONCEPTUALLY NEW SOFTWARE ENVIRONMENT FOR DEVICE CONTROL – FOR THE ACCURACY AND SPEED OF NON-CONTACT INTERACTION. NEW LEARNING ALGORITHMS CAPABLE OF DETECTING HUMAN EEG PATTERNS REPRODUCED BY HUMANS AND USING THEM AS CONTROL COMMANDS VERY QUICKLY HAVE BEEN DEVELOPED. BASIS NEURO CREATES A NEURAL PLATFORM FOR THE IMPLEMENTATION OF NEURAL TECHNOLOGICAL PRODUCTS BY THIRD-PARTY DEVELOPERS ON THE BASIS OF THE PROPER TECHNOLOGICAL SOLUTIONS.

Risks

Some countries have a talent of copying products and reducing their cost due to cheap labor. This leads to patent infringement, but these countries ignore patent law and it is only possible to challenge in court the official sale in the US and other markets.
The only advantage of Basis Neuro is time. We suppose take for others who will want to use our success approximately 6-12 months to fully copy the entire system of the device and all the properties (if the product is not produced in in one of this country initially). If this time is enough to apply for patent on the unique features and design of the device in Europe and the US, and also to capture the offline store chains, then the advantage as we are planning will be sufficient to retain the brand price and value.

Business model and strategy

Entry into the market

STEP 1 — RAISING CAPITAL
At the first stage, the ICO launch is the best solution for the product popularization and the provision of production capacity.
The project as we believe will have potential for the further dynamic development and market rollout even if the minimal amount of $5 mln is raised.
STEP 2 – AVAILABILITY OF OFFLINE SUPPLIES
Partial presence in supermarkets is an important trend for all American online retailers. Practice shows that the capacity of the online market in the US is still less than offline, because people are not ready to wait for delivery and appreciate the opportunity to use the item right after purchase.
We are likely to lose in terms of delivery speed to large players. This is why the availability of supplies in stores, the opportunity to get there and buy them as we are planning will increase the loyalty of the first buyers.
The product use in "no time for care" conditions is another important factor. Pharmacy chains can sell supplies. "Business" and student audiences are attracted at this stage.
STEP 3 – ONLINE AND OFFLINE INTEGRATION INTO US CHAIN STORES
The partnership with well-known online marketplaces is an important advantage that attracts attention of a multi-million audience and has the ability to target them through the store CRM and has the most benefit for the product. It is also important to continue expansion among offline stores of cellular operators and gadgets.
At this stage, several ranges of different price categories and design (as well as other options) are launched. The "housewives" and "sports" audiences are being captured at this stage, and active competition is building.
It is also easy to get an "esoteric" audience at this stage. It is not basic, but it has good purchasing power.
STEP 4 – BUILDING INTERACTION WITH INDUSTRIAL CUSTOMERS
Once a sufficient level of sustainability in the market of wearable user devices is achieved, it is advisable to draw attention and use resources in strengthening positions among the providers of solutions and equipment for companies and institutional clients.
STEP 5 – LAUNCH OF ADDITIONAL PRODUCTS AND SERVICES
VR headset:
  • Gaming industry
  • Medicine – recovery through gamification
Gadget for increasing physiological figures:
  • Professional and non-professional sports
  • Preparation for Iron Man. Popular kinds of sports, fitness, jogging, yoga

References of our strategy

VUE: YOUR EVERYDAY SMART GLASSES
Description: Glasses that competed against Google Glasses and won.
Amount to raise: $12 mln
Goal: $50 thous.
Risks: In general, this is not the most convenient device for permanent wear. It is very difficult to compete with a big corporation at the marketing level.
Solution: Google made a mistake when it created its device too technological and noticeable. The price competition and the availability of options with sunglasses also played a role. In addition, the app is customized for the convenience of users. As such, the glasses replace at least 2 gadgets – headphones and watches.
PEBBLE 2, TIME 2 + ALL-NEW PEBBLE CORE
Description: The watch that competed against Apple and Samsung and won.
Amount to raise: $12 mln
Goal: $1 mln
Risks: It is a fairly primitive device, and it is very difficult to compete with big corporations at the marketing level.
Solution:
  • Possibility of making calls without a phone
  • Communication with Alexa from Amazon
  • More attractive price
  • Various product design and capabilities
  • Compatibility with 13 thousand apps

CONCLUSIONS

Design comes first.
It is very important to use the device outdoors. The product value is also closely associated with the ease of use – no one wants to figure out settings, take care of the gadget and check its condition. Visualized interface in the app is important – a user gains a feel of control. Adaptation to all popular smartphone neural Basis Neuro platform is an advantage.
The device becomes more popular if it solves the "problem" of the audience. Even if the device is not a pioneer but reduces the inconvenience of use and provides additional advantages, an audience is gained faster and with less purchase of Token.

Roadmap Past and Future Plans

2018
  • Improvement of sensors for reading neural signals that do not require the application of jell to the skin ("dry electrodes");
  • Development of the Basis Neuro neural platform;
  • Creation and introduction of the system to store and analyze data;
  • Launch of the first version of the neural interface for home use in the market;
  • Smart headphones with built-in neural interface;
  • Opening access to the beta version of the neural Basis Neuro platform and its scaling (initial blockchain integration).
2019
  • Creating a solution suite for b2b integration: performance monitoring, solutions for dangerous professions;
  • Developing the BrainFitness neural interface. Developing a neural interface to monitor sleep;
  • Neural control in VR. Monitoring in VR, games with a non-linear storyline;
  • Developing a web portal for interaction between the neural Basis Neuro platform participants and the launch of online sales and service;
  • Launching a lab for product developers based on the source neural Basis Neuro platform.
2020
  • Integration with individual IoT devices;
  • Concluding partnerships with major game developers;
  • Obtaining a medical license to use the interface for treatment and rehabilitation purposes.
2021
  • Launching the White Label for software and electronics intended for third-party developers.

The ICO structure

Objectives of investing

The product currently needs some measures for shaping a sustainable development base:
  • Design: a thorough development of the appearance and ergonomics of the device is required;
  • Production: scalability and regions must be defined;
  • Patenting the key advantages in the US and EU regions;
  • A large-scale PR campaign is required to encourage the interest of mass media;
  • Defining the price policy of the product for the audience and the delivery terms.
The main objective of the ICO is to raise purchase of Token for the development of the manufacturing capacities for mass production of devices, as well as the promotion and packaging of the Basis Neuro project.

Serial production of neural interfaces

Based on the existing prototype, the Basis Neuro team as we are planning will create manufacturing facilities for the serial production and sale of neural interfaces, as well as improvement and production of the ToolKit for users of the Basis Neuro neural platform. $7.5 mln worth of purchase of Token is required to start serial production. These funds as we are planning will be used to assemble a production line, debug the production process, train personnel, promote and sell the finished product.
The advantage of Basis Neuro is that the neural interface functions have already been created and are ready for mass production, since all necessary scientific research has been completed. The launch of serial production is a large-scale Basis Neuro project, but due to optimization of costs at the initial stage, the amount of the purchase of Token required is lower than the average for the creation of such high-tech devices.

Creation and development of a neural Basis Neuro platform for the neural product developers

The Basis Neuro neural platform represents the infrastructure for the development of neural products of a new generation and the integration of neural interfaces into existing businesses. The Basis Neuro team as we are planning will need $22.5 mln to create the neural Basis Neuro platform. These funds as we are planning will be allocated to the revision and testing of the software environment. Since Basis Neuro is not a concept but rather a ready-made company with its own developments and software solutions, the required amount is substantially lower than purchase of Token in similar business projects. For comparison, the average purchase of Token for the creation of a software neural Basis Neuro platform exceed $100 mln.

Distribution of ICO Proceeds

5 mln
The lower limit for preparation for sales. Establishment of the neural interface production based on existing prototypes.
  • entry to the US markets.
  • acquisition of the necessary equipment;
  • configuration of the production line;
  • documentation and certification;
  • remuneration to the ICO team and developers;
10 mln
  • neural Basis Neuro platform design;
  • establishment of the neural interface production;
  • marketing and PR (US, Canada, Great Britain);
  • software updates;
  • neural Basis Neuro platform design.
20 mln
  • extending capacities;
  • establishment of the neural interface production;
  • marketing and PR (US, Canada, Great Britain and EU, Australia, Singapore, Japan, Korea, Arab countries);
  • software updates;
  • neural Basis Neuro platform design;
  • creation and implementation of data storage and analysis;
  • improvement and integration of the neural interface with portable devices;
  • creation of a beta version of the neural Basis Neuro platform.
30 mln
  • fulfillment of all tasks set for the Basis Neuro project;
  • establishment of the neural interface production;
  • marketing and PR (global market);
  • software updates;
  • neural Basis Neuro platform design;
  • creation and implementation of data storage and analysis;
  • improvement and integration of the neural interface with portable devices;
  • improvement and testing of the neural Basis Neuro platform;
  • launch of the VR headset and game ecosystem for it;
  • integration of the Basis Neuro project ecosystem with the global IoT;
  • development of the brainfitness neural interface;
  • development of a sleep monitoring system;
  • improvement of the system of neural control and monitoring in VR;
  • launch of a solution suit for neuromarketing;
  • launch of the White Label for software and electronics intended for third-party developers;
  • conducting additional research.

Purchase of Token considerations***

The main part of the ICO follows a closed pre-sale. Participants of the pre-sale get a bonus on the neural Basis Neuro platform products and Basis Neuro neural interfaces. They also get White Label if the buy at least $100,000 worth of tokens.
If the purchasers buys at least $100,000 worth of tokens, they get the status of a strategic partner, the opportunity to take part in the company product development, and priority support.
There are 2 ways to earn on the neural platform as Basis Neuro platform:
  • Creating the proper neural products.
  • Sale of anonymous data about brain activity.

Legal issues

Together with Deloitte, the Basis Neuro team elaborates the legal and tax aspects of the Basis Neuro project launch and the token legalization in the key countries for the subsequent Basis Neuro project operation and application of services and technologies. Please check the Desclamer on the BasisNeouro.com site and in your profile.
The Cayman Islands were chosen for jurisdiction of Basis Neuro company. This offshore area is most preferable for cryptocurrency transactions.
The terms were chosen as a limited obligation to compensate part of the cost of services and products in the future, in particular for the purchase of SDK.

Distribution of tokens

3,000,000,000 – the total number of tokens issued
$0.02 – price per token
$5,000,000 – the ICO soft cap
$30,000,000 – the ICO hard cap
The bonus system and the bounty program announced here

Token functions***

Token is the access to technology, i.e. the capability to create a proper business based on neural technology. When you purchase tokens during the ICO, you automatically get a discount when using the neural Basis Neuro Basis Neuro platform and purchase the interface. All participants of each stage of Pre-ICO and ICO also get a discount on products on the neural Basis Neuro platform and WhiteLabel.
The token is used in the system as part of the following model:
  • Purchasers are users of devices, neural Basis Neuro platform developers, company partners (including the developers who have formulated their solutions for the market);
  • Users can purchase ready-made solutions and services of the neural Basis Neuro platform;
  • Developers can purchase SDK and White Label;
  • These transactions cover the full cost of goods and services and give a discount on their purchase, depending on the conditions of interaction;
  • Users get rewards in tokens for provision of their data when using ready-made solutions.
Tokens are available from February 21, 2018. You can buy them from this date – the tokens will be transferred to the Ethereum wallet they were paid from. The security of the BNST tokens depends on the security level of your own wallet. Before the ICO launch, a Basis Neuro bounty program with a reward rate of 1% as we are planning will be announced.
Tokens can be paid in Ethereum and Bitcoin. You can buy Ethereum or Bitcoin at special exchanges, but after the purchase you need to transfer the currency to the local wallet the BNST tokens as we are planning will be paid from. The list of exchanges can be found here:
The tokens are purchased in a personal account on the website. The transaction speed corresponds to the speed in the Ethereum network. The fee is only charged for the transfer of funds to Ethereum. There are no additional fees. Tokens are credited to your wallet immediately after the ICO, in accordance with the smart contract.
The Basis Neuro tokens are compatible with the ERC20 standard and can be transferred to the ETH wallet.
If the Basis Neuro project fails to raise the required $5 mln, the funds as we are planning will be automatically returned to purchasers upon of the ICO termination. The token sale is frozen when the threshold of $30 mln is reached.
We perfectly understand the fears of potential purchasers and their concern about scams among the ICO projects. We care about the reliability of our service and whatever is built on top of it. We have created working prototypes of neural interfaces and new unique methods for reading and recognizing mental commands over a decade of research and development, which is confirmed by many scientific publications and patents. Moreover, the doors of our lab are open – you can visit us and personally make sure of the real background of the process.
*** Tokens are digital utility tokens that afford Token holders to access the Platform in accordance with the terms of an open-source license agreement further described on the Website. Tokens do not represent a loan to Token Generator nor do they provide Purchaser with any ownership or other interest in or to Token Generator. For greater certainty, the purchase of Tokens does not provide Purchaser with any form of ownership right or other interest in or to Token Generator or its present or future assets and revenues, including, but not limited to, any voting, distribution, redemption, liquidation, revenue sharing, proprietary (including all forms of intellectual property), or other financial or legal rights.

Team

Appendix

CERTIFICATES** OF THE SOFTWARE PRODUCT REGISTRATION
Vladimirsky B.M., Vladimirsky B.B., Kan M.N., Shepelev I.E. A method for classification of electroencephalographic signals in the brain-computer interface. Patent for invention No. 2415642, 10.04.2011.
Lazurenko, D. M., Shepelev I. E., Krutov A. D. A program for analysis of evoked activity of human brain in the virtual keyboard. Certificate of state registration of the computer program No. 2016611863 dated February 12, 2016, issued by the Federal Service for Intellectual Property, Patents and Trademarks.
Shepelev I.E., Lazurenko D.M. A program for real time neurofeedback-based motor imagery training for brain-computer interface. Certificate of state registration of the computer program No. 2013619431 dated October 4, 2013, issued by the Federal Service for Intellectual Property, Patents and Trademarks.
Shepelev I.E., Lazurenko D.M. A program for neurofeedback-based mental actions training in game. Certificate of state registration of the computer program No. 2014663249 dated December 30, 2014, issued by the Federal Service for Intellectual Property, Patents and Trademarks.
Shepelev I.E. A program for neural network detection of EEG patterns related to mentally performed movements in real time. Certificate of state registration of the computer program No. 2013619351 dated October 2, 2013, issued by the Federal Service for Intellectual Property, Patents and Trademarks.
Shepelev I.E. A program for EEG-based closed-loop BCI communication utilized frequency characteristics of brain signals. Certificate of state registration of the computer program No. 2013617088 dated October 4, 2013, issued by the Federal Service for Intellectual Property, Patents and Trademarks.
Gusach Yu.I., Bondar G.G. Software for specialized "I-tracking" in solving cognitive tasks. Certificate of state registration of the computer program No. 2016611803 dated February 10, 2016, issued by the Federal Service for Intellectual Property, Patents and Trademarks.
Gusach Yu.I., Bondar G.G. Selecting tags in EDF files for further analysis and comparison of bioelectric activity at different stages of cognitive activity. Certificate of state registration of the computer program. No. 2014610865 dated January 2014, issued by the Federal Service for Intellectual Property, Patents and Trademarks.
SCIENTIFIC PROJECTS IMPLEMENTED BY THE TEAM**
The basic part of the state assignment: Investigation of the mechanisms of formation multistability states of brain activity, sensory perception and cognitive processes in order to develop efficient neural technology of control and communications. N 6.5961.2017/8.9 (2017).
Basic funding: Research and modeling of neuro- and psycho-physiological mechanisms of the functional state of the brain, the active perception and the hierarchy of cognitive processes providing adaptive behavior. Project number 2014/174, № state. registration 01201459281 (2014-2016)
Russian Humanitarian Scientific Foundation grant: The influence of individual-typological features of the person on the effectiveness of self-regulation using biofeedback parameters of the EEG — No. 12-06-00034 (2013-2014)
Internal SFedU Grant N 213.01-24/2013-53 study the efficacy of surveillance results and characteristics of the electrical activity of the brain to develop methods for monitoring the functional state of individual pilots and air traffic control personnel. (2013)
Exploring the prospects of using information about the functional status of the pilots to increase flight safety. No. of agreement 7180 dated 11.05.2011, No. of state. registration 01201250687, (ordered by FSUE "TsAGI", 2011 within the framework of the Federal Target Program "Development of Civil Aviation Equipment in Russia for 2002-2010 and for the period of 2015", 2011))
The Theme Single Order Attire: Study and comparative analysis of the electrographic patterns and mechanisms of formation of voluntary motor and mental activity. No. of state registration 01201155040 desk research (2011-2013).
Federal Target Program "Scientific and academic personnel of innovative Russia" state contract No. 12.741.11.023 dated 2009-2013.
R&D Center of TsAGI "Developing recommendations for assessing the functional state (FS) of pilots based on biometric indicators" Agreement No. 7185, 2013.
**Token’s byers have no rights to represented results of intellectual actions and also they has no guaranties to use it.

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